The location is another critical moment. The memorial sign was intended to be placed in the square on the corner of the streets of Reitarska and Striletska. It was named after Pavlo Sheremet last year. But the artist and the architect understood that there were many other accents: a mural on the wall, shops, a pizzeria, etc. Therefore, the project appeared at the intersection of Ivan Franko and Bohdan Khmelnitsky streets, where the journalist's car was blown up in 2016. Since then, flowers have constantly appeared on the site of the tragedy, and it was important for the creative group to take into account the actual place of memory, complementing it with the sculpture.
"As a team, we tried to avoid problems that could have arisen through the creative reflection on the place, considered every detail", Nazar Bilyk says. And adds, "You can't joke with the old town". Besides the fact that it is the area of responsibility of many public services in Kyiv and there are many old communications, it is also a cultural centre. The Ministry of Culture is located here, plaques of honour to former residents, Ukrainian scientists and intellectuals, and nearby there is the Rolit Writer's House. "The meaning of creases of the cultural layer, which the monument has, suited this place especially well", explains the artist.